During the COVID19 pandemic, we realized that digital platforms for streaming or webinars were necessary to continue essential activities remotely. Just to mention the sectors benefited thanks to these platforms we could mention:
- The educational sector: Remote classes and workshops.
- Business sales and marketing: Demos, products or services presentations were made, and/or experts were invited to give an interesting topic.
- Government: They carried out remote meetings and international agreements, as well as panels.
- Companies from all sectors: They followed up on their collaborators, employees, partners and clients.
- Festivals and massive events: They broadcast live and took advantage of networking.
These platforms, by bringing the benefit of being able to broadcast live or in real time an event, session, meeting, class, or any product and service launch, allowed for greater awareness among people of all nationalities and generations, which previously had not idea how to value digitization and online platforms as much as they do today, because now they are able to save on travel and operational costs, as well as having a positive impact on communication and optimizing their time.
Likewise, we have seen a notable trend during the last months o take advantage of the “knowledge economy” where many companies, associations and groups of people use the platforms to transmit tools, information, data and experiences to achieve visibility, and / or generate community.
The current platforms allow to broadcast live and almost all share similar characteristics. In this article we will mention some of the most relevant ones and how they have fared during the pandemic.
As a result of COVID-19, according to information from GlobalData, technology giants such as Facebook, Apple, Microsoft, Google and Amazon have increased their revenues during the first quarter of 2020 (Q1).
Facebook substantially increased the traffic to its video calling and messaging applications.
For its part, Apple registered a reduction in iPhone sales, but the company experienced a growth in subscription services such as the transmission of television content.
Microsoft increased the use of it's Microsoft Teams remote communication platform, Azure cloud computing service and Windows Virtual Desktop services.
On the other hand, Alphabet, the parent company of Google, witnessed an increase in the income of its G Suite, a part of the Google Cloud, YouTube and Pixel products.
Finally, I wanted to mention the Zoom case because it is the most famous and relevant in these times, since it is the platform that is positioned number one worldwide and millions of people use it to survive social distancing.
It was founded by Eric Yuan who moved from China to the USA in 1997 at the age of 27, without mastering the English language, and began working as a programmer at the WebExm firm, which was acquired a decade later by the company Cisco Systems.
In 2011, the entrepreneur presented Cisco executives with his project to create an application for video conferencing that would not only work on desktop and tablet computers, but also on cell phones.
The idea was rejected and Yuan resigned from the company to start his own business: Zoom.
After resigning from Cisco, it was very difficult for him to find investors who believed in his project. The resistance was anchored in the argument that this business was saturated and there was not really enough room for another competitor.
He had to borrow money from friends and family, according to the Financial Times.
The firm began to grow until it opened to the stock market successfully debuting on the Nasdaq.
Amid the pandemic, financial markets sank, while Zoom shares rose 143% since the IPO, and 44% in the past month, at a time when the S&P 500 stock index fell 11%.
Market estimates indicate that Yuan's fortune would have increased more than $4 billion in just three months as a result of confinement measures and the rise in demand for remote communication.
We are currently experiencing one of the most difficult times for the whole world, where many companies have been forced to look for other options to continue their activities, but now with the help of streaming video transmission technologies, many people will be able to continue with their operations and businesses.
We can conclude that this trend in the use of platforms for webinars and streaming is hardly going to end soon, so many people will continue to spend a lot of time studying, working or communicating online, and large technology companies will take advantage of their portfolio of digital platforms to sustain its exponential growth. This may be a good opportunity to find new business models through these platforms, or reinvent yourself to take full advantage of these tools in each of the sectors to which we belong.
- Webinars: Nueva formación en línea durante el Covid-19 - Marketing Insider Review
- El streaming en la era del COVID19, una herramienta estratégica - Mediastream
- Live Streaming: Tendencia Entre Usuarios y Marcas - Genwords
- Las plataformas digitales, clave para superar el COVID-19 con éxito - Computerworld
- 5 Tendencias De Videoconferencia Que Destacan En 2020 - Dinecom
- Videollamadas en Zoom: Eric Yuan, el empresario que se hizo multimillonario con el coronavirus - BBC
- Zoom: las razones de su éxito viral (y gratuito) en tiempos del coronavirus - Forbes México